Advantage Resourcing rebrand with Certainty
RGF Staffing UK is proud to announce the launch of a new name, look and feel for their Manchester-based recruitment brand, Advantage Resourcing.
As of today, they’ll be known as Certain Advantage.
Certainty in Change
In the last two years, the business has undergone transformational change under the leadership of CEO Lisa McLean. Since her appointment in September 2022, the company has developed new recruitment and payroll services to meet clients' demands across the UK.
CEO Lisa McLean remarked on why the rebrand was happening now.
Our business has completely transformed in the last 18 months. We’ve listened to what our clients want and evolved our service lines to reflect that. We wanted our colleagues to have a brand representative of what they do that matched their ambition to succeed.
We’re working in a crowded marketplace, and this refreshed image lets us cut through that noise and be transparent about what we stand for. I firmly believe that every client we work with deserves nothing less than extraordinary individuals - who can transform their business. This new brand look and feel reflects our high standards and aspirations and how we value a new hire's impact in a role.
Previously, the business success was focused on high-volume contingent recruitment. A strategic review of the marketplace indicated that there was an opportunity for the team to provide more value to existing and new clients in:
- Permanent Staffing
- Retained Search
- Temporary Staffing
- Contract Staffing
- Payroll outsourcing
With a skills shortage continuing to dominate across the UK, the recruitment teams will focus on the markets they know best – Finance and Accounting, IT, Marketing, HR and Engineering. They are still delivering extraordinary candidates to make a tangible impact in the organisations they join.
The re-brand has been 12 months in the making and is based on extensive market research with the stakeholders who matter – clients, candidates and colleagues. The brand development work was undertaken in partnership with Creative Spark, a Manchester-based creative agency specialising in helping brands become unstoppable.
From the research and collaboration, a new brand positioning was developed that represents:
- Going the extra mile to find the best candidates
- Having high standards and aspirations
- Focusing on attitude as well as skills and qualifications
- Measuring and valuing tangible impact